To highlight unique features, a photographer should focus on capturing the distinct elements that set the project apart, such as innovative designs, custom finishes, or sustainable features. Close-up shots of custom woodwork, intricate tile patterns, or unique architectural details can emphasize the craftsmanship and originality. For sustainable features, the photographer might showcase energy-efficient windows, green roofs, or solar panels in a way that highlights their integration into the overall design. Using dramatic lighting and creative angles can further draw attention to these special elements, ensuring that the photos clearly convey the builder's attention to detail and innovation.